Commercials for Children

This art piece represent how commercials target children with strong gender targeting. While I understand knowing your market’s demographics and psychographics is important in deciding how to advertise your product or service, but in many cases for kids products, most main stream media advertisements are extremely gendered based. Another problem I noticed with it too is what activities are advertised to children. Young girls are often shown playing inside with their toys well young boys are shown doing a variety of activities outside.The way I represented this was through basic male and female silhouettes that are mostly black to represent the neutral part of children that haven’t developed the idea that only boys do certain activities well girls do other activities, they are slowly absorbing what they see in commercials though as what they are and aren’t aloud to do. This is causing them not to play with what they want to play but what they are told to play with.


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